What Is Domaining?
Domaining is the process of buying a domain name with the intent of making money off of it, either by selling it or developing it. While early Domainers started back in 1995 the industry has remained relatively small. Over the last few years the industry has seen increasing interest from investors looking to find a new strategy as the real estate and stock markets have been quite unpredictable.
So even after that opening paragraph you might still be wondering, what is domaining? So let me explain a bit more.
You have most likely heard of a Domain Name, but you might not understand some of the commonly used terminology used when discussing them. You know .Com, .Net, .Org – sure! Did you know that was called a TLD or Top-Level Domain? Probably not.
Well there are lots of different TLDs outside of .Com, .Net, and .Org, like .de which is the most popular extension in Germany, or .fr which is king in France. There are also TLDs like .info, .travel, and .biz. TLDs that are specific to a given country are called a ccTLD, which stands for Country Code Top-Level Domain.
Domainers, or Domain Investors oftentimes speculate on what price they could re-sell a domain name to an end-user or fellow investor. They will then try to do what all investors try to do, buy low and sell high. Other Domainers buy domain names that exactly match keywords they want to rank well for and build-out content sites with ways to monetize the traffic. These Domainers rely on ranking well in search engines to get their traffic.
If you want to get started with Domaining I would highly suggest Domain Flipping by Morgan Linton. The book is written for the absolute beginner so don’t worry if you don’t know anything about the Internet. Morgan walks the reader from start to finish through how to successfully monetize domains.
